The iPhone 17 Pro Max  is Apple’s most advanced flagship, combining a sleek titanium design with a brilliant ProMotion OLED display that delivers ultra-smooth visuals and stunning brightness. Powered by the A19 Pro chip, it offers lightning-fast performance, enhanced efficiency, and console-quality graphics for gaming. The upgraded camera system features cutting-edge AI-powered photography, improved low-light capabilities, and advanced zoom for professional-level shots and videos. With longer battery life, expanded storage options, and seamless integration with iOS 19, the iPhone 17 Pro Max is built for power users who want the very best in performance, imaging, and design.

Apple Watch Ultra 3 — the most advanced Apple Watch yet — offers expanded features in health, fitness, safety, and connectivity. It seamlessly transitions between a high-performance sports watch, an elegant smartwatch, and a comprehensive health companion.

Designed to keep users more connected and safer wherever they are, the Apple Watch Ultra 3 features built-in satellite communication, enabling users to text emergency services and share their location even off the grid. The top-tier sports and adventure watch now boasts the largest screen of any Apple Watch, a display with a 1Hz always-on refresh rate, 5G cellular connectivity, the most accurate GPS in a sports watch, and up to 42 hours of battery life — extendable to 72 hours in Low Power Mode.

Innovative health insights include notifications for signs of chronic high blood pressure (hypertension) and a sleep score to help users understand sleep quality. The Workout app has been updated with new features like Workout Buddy — a first-of-its-kind fitness experience powered by Apple Intelligence — enhancing its comprehensive suite of advanced fitness tools.